Infrastructure PR | CloudSigma

Client: Infrastructure PR | CloudSigma 

Campaign: US Launch 

Overview

• Enterprise Software PR Campaign
• With a strong European presence, CloudSigma was ready to expand its public cloud offering to the U.S. market through increased awareness and exposure
• CloudSigma needed to be seen as a viable competitor to its big-time competitors such as Amazon and Rackspace, with a superior approach as the only pure-cloud IaaS provider with a flexible and user-centric strategy

Approach

• Pitch select, top-tier targets 1-2 weeks prior to the official launch to drum up interest and secure pre-briefings to maximize coverage on the day of the launch
• Craft a compelling pitch that highlights why CloudSigma is unique in the industry and differs specifically from competitors such as Amazon and Rackspace
• Leverage customers for quotes in the release and third party testimonials for media interviews and analyst briefings
• Use social media channels like Twitter to expand the reach of the announcement

Results

• Secured 11 media interviews and 6 analyst briefings with top tier journalists and analysts from 451 Group, IDG, Nemertes and ZDNet
• Secured 17 pieces of unique coverage in top tier outlets like GigaOM, Computerworld and NetworkWorld

Coverage

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